Flagship Case Study · Women's Health / Digital Health / Product Development
Helping mothers become more informed, prepared, and confident participants in their care.
The challenge
Pregnancy can involve a constant stream of appointments, questions, uncertainty, and decisions. Many questions arise between healthcare encounters, when the patient may not know what to ask, what to prepare, or how to communicate a concern.
The opportunity
Create a digital experience that helps expectant and postpartum mothers prepare for conversations with their care teams while remaining firmly on the education and support side of healthcare.
The solution
An AI-enabled maternity education and advocacy platform.
- Week-by-week education
- Appointment preparation
- Question organization
- Advocacy support
- Symptom awareness
- Birth planning
- Postpartum support
- Resource navigation
YourDoulaHealth is educational and supportive. It does not diagnose, replace a provider, or replace the care team.
Teranga's role
The full product lifecycle.
- 01
Problem discovery
- 02
Business analysis
- 03
Product strategy
- 04
Requirements
- 05
User stories
- 06
UX / workflows
- 07
MVP
- 08
Testing
- 09
Validation
- 10
Monetization strategy
- 11
Partnership strategy
Results
Validation in progress.
YourDoulaHealth is an early-stage product. We'll publish results when we have measured evidence—not before.
What we're validating
- User engagement
- Appointment preparation
- Perceived value
- Retention
- Willingness to pay
- Community partnerships
- Healthcare partnerships
- Payer opportunities
Let's talk
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